Privacy Policy

Last updated: 19/02/2025

1. Introduction

ServiceProSEO (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://serviceproseo.co.uk (“Website”) or engage with our SEO services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant data protection laws.

2. Data We Collect

We collect different types of personal data depending on how you interact with our website and services.

(a) Information You Provide to Us

Contact details – Name, email address, phone number, and company name.
Billing information – Payment details (processed securely by third-party providers).
Business information – Website URL, marketing objectives, and service preferences.
Communications – Messages, inquiries, and feedback submitted via our contact forms or email.

(b) Information We Collect Automatically

When you visit our Website, we may collect:

Device and browser information – IP address, operating system, browser type, and device model.
Usage data – Pages visited, time spent on our Website, referral sources, and interaction logs.
Cookies and tracking data – See our Cookie Policy for more details.

(c) Third-Party Data Sources

We may collect additional information from trusted third parties, such as analytics providers (Google Analytics), advertising platforms, Calendly, and publicly available sources.

3. How We Use Your Data

We use your personal data for the following purposes:

Purpose	Legal Basis
Providing SEO services, reports, and analysis	Contractual necessity
Responding to inquiries and customer support	Legitimate interest
Sending marketing updates (if opted-in)	Consent
Processing payments and managing billing	Contractual necessity
Improving website performance and user experience	Legitimate interest
Ensuring website security and fraud prevention	Legal obligation
Scheduling and managing appointments via Calendly	Legitimate interest

4. Marketing & Communication Preferences

If you opt-in, we may send occasional marketing emails related to SEO trends, services, or offers. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at hello@serviceproseo.co.uk.

We do not sell, rent, or trade your data with third parties for marketing purposes.

5. Data Sharing & Third Parties

We only share your personal data in limited circumstances, such as:

Service providers – Third-party payment processors, email services, analytics providers and Calendly who process data on our behalf.
Legal compliance – If required by law, regulatory authorities, or to prevent fraud.
Business transfers – In the event of a merger, acquisition, or restructuring of ServiceProSEO.

All third parties we work with are required to comply with data protection regulations.

6. Data Storage & Security

We implement strict security measures to protect your personal data, including:

Encryption – Data is encrypted during transmission and storage where applicable.
Access controls – Only authorised personnel can access your data.
Data minimisation – We only retain personal data for as long as necessary.

Despite our efforts, no method of data transmission over the internet is 100% secure.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or to comply with legal obligations.

Marketing data – Retained until you opt out.
Client service data – Retained for up to 7 years after contract termination for tax and legal reasons.
Website analytics – Retained for up to 26 months, as per Google Analytics settings.
Calendly appointment data – Retained as per Calendly’s retention policies.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Right to access – Request a copy of the personal data we hold about you.
Right to rectification – Correct inaccurate or incomplete data.
Right to erasure – Request deletion of your data under certain conditions.
Right to restrict processing – Limit how we use your data.
Right to data portability – Obtain your data in a structured, machine-readable format.
Right to object – Object to data processing for direct marketing or other reasons.
Right to withdraw consent – Withdraw consent where processing is based on consent.

To exercise these rights, contact us at hello@serviceproseo.co.uk. We will respond within one month as required by law.

9. International Data Transfers

If your data is transferred outside the UK or EEA (European Economic Area), we ensure it is protected through:

Adequacy decisions – If the destination country is recognised as providing adequate data protection.
Standard Contractual Clauses (SCCs) – Approved safeguards for data transfers.

10. Cookies & Tracking Technologies

We use cookies to enhance user experience, track analytics, and personalise content. You can manage cookie preferences in your browser settings. For more details, see our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal updates, industry changes, or improvements in our data practices. The latest version will always be available on our Website.

12. Contact Information

For any privacy-related concerns, you can contact us at:

Email: hello@serviceproseo.co.uk
Phone: 01425 517001
Website: https://serviceproseo.co.uk
Address: 21 Pinewood Rd, Hordle, Lymington SO41 0GN